Assessing the Effect of Media Tone on Attitudes toward Muslims

Evidence from an Online Experiment

By Erik Bleich, Jeffrey Carpenter, and A. Maurits van der Veen
Keywords: religious minorities, sentiment analysis, experiment

December 16, 2021


December 16, 2021


Does the tone of media coverage directly affect public attitudes? We use an online between-subjects experiment to show that exposure to articles of quantifiably different valences about Muslims or Catholics affects reported attitudes toward each of those groups. We also identify anxiety as a key mediator between exposure to articles of different valences and attitudes about each group. Our findings suggest that articles of a particular tone can influence views of social groups.

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December 16, 2021
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religious minorities, sentiment analysis, experiment
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